Smokey Bear is a fictional character created in 1944 to promote wildfire prevention in the United States. He is depicted as a friendly bear wearing a ranger hat and a belt with the slogan "Only You Can Prevent Wildfires." Smokey's message emphasizes the importance of being responsible with fire in forests and grasslands. The character was developed by the U.S. Forest Service and has become an iconic symbol of fire safety. Over the years, Smokey Bear has appeared in various media, including television commercials, posters, and educational programs, helping to raise awareness about the dangers of wildfires.