Small Business Saturday is an annual shopping holiday that takes place on the Saturday after Thanksgiving in the United States. It was created to encourage consumers to support local businesses and shop small during the busy holiday season. This initiative highlights the importance of small businesses in the economy and their role in creating jobs and fostering community. Launched in 2010 by American Express, Small Business Saturday has gained popularity over the years, with many communities organizing events and promotions to attract shoppers. The day serves as a reminder to consider local shops and services, helping to boost sales and visibility for small enterprises.