Shopping events are special occasions when retailers offer discounts, promotions, or exclusive products to attract customers. These events can occur during holidays, seasonal changes, or specific days like Black Friday and Cyber Monday. They often include sales on a wide range of items, from clothing to electronics, encouraging consumers to take advantage of the deals. Many shopping events are organized both in physical stores and online, allowing shoppers to choose their preferred method of purchasing. Retailers may also use marketing strategies, such as flash sales or limited-time offers, to create urgency and boost sales during these events.