Smack/URL is a prominent platform in the world of battle rap, known for hosting competitive rap battles between skilled artists. Founded in 2009, it has gained a reputation for showcasing some of the best talent in the genre, featuring both established and emerging rappers. The battles are often filmed and shared online, attracting millions of views and a dedicated fanbase. The organization emphasizes lyrical skill, performance, and crowd engagement, making each battle a unique event. Smack White, the founder, has played a crucial role in popularizing battle rap culture, while URL stands for "Ultimate Rap League," highlighting its status as a leading entity in the rap battle community.