Bitly is a link management platform that allows users to shorten, share, and track URLs. By converting long web addresses into shorter, more manageable links, it makes sharing content easier, especially on social media platforms where character limits may apply. In addition to shortening links, Bitly provides analytics tools that help users monitor the performance of their links. This includes data on click rates, geographic locations of users, and referral sources, enabling businesses and individuals to understand their audience better and optimize their online strategies.