Skinnygirl is a brand founded by television personality and entrepreneur Bethenny Frankel. It originally gained popularity for its low-calorie cocktails, particularly the Skinnygirl Margarita, which was designed to offer a healthier alternative to traditional mixed drinks. The brand has since expanded to include a variety of products, such as ready-to-drink beverages, snacks, and meal plans. Skinnygirl emphasizes a balanced lifestyle and promotes the idea of enjoying food and drinks without excessive calories, appealing to health-conscious consumers.