Skincare influencers are individuals who share their knowledge and experiences related to skincare products and routines on social media platforms. They often create content such as tutorials, reviews, and tips to help their followers achieve healthier skin. Many influencers have a background in beauty, dermatology, or esthetics, which adds credibility to their recommendations. These influencers typically collaborate with brands to promote products, often through sponsored posts or affiliate marketing. Their impact can significantly shape consumer behavior, as followers often trust their opinions and seek their advice on various skincare topics, including acne treatment, anti-aging, and sunscreen application.