"Sizzle" refers to the sound produced when food, particularly meat, is cooked at high temperatures. This sound is often associated with grilling or frying, where moisture in the food evaporates rapidly, creating a sizzling effect. The sizzle can enhance the sensory experience of cooking, indicating that the food is being seared and developing flavor. In addition to its culinary meaning, "sizzle" is also used in marketing to describe the excitement or appeal of a product. For example, a movie trailer might create a "sizzle reel" to showcase highlights and attract an audience. This use of the term emphasizes the importance of capturing attention and generating interest.