Simrad is a brand known for its advanced marine electronics, primarily used in boating and fishing. The company offers a range of products, including sonar systems, chartplotters, and radar units, designed to enhance navigation and safety on the water. Founded in Norway, Simrad has a long history of innovation in the maritime industry. Their technology is widely used by both recreational and commercial vessels, providing users with tools to improve their fishing experience and ensure safe travel on the seas.