The Sigmoid Curve is a graphical representation of growth that resembles an "S" shape. It illustrates how a process or phenomenon starts slowly, accelerates during a period of rapid growth, and eventually levels off as it reaches maturity. This pattern is commonly observed in various fields, including business, biology, and technology. In the context of business, the Sigmoid Curve can help organizations understand their life cycle, from initial development to peak performance and eventual decline. Recognizing this pattern allows leaders to strategize for innovation and renewal, ensuring sustained growth and adaptation in a changing environment.