The "S-Curve" is a graphical representation that illustrates the growth of a variable over time, typically showing how it starts slowly, accelerates, and then levels off. This pattern is commonly observed in various fields, including technology adoption, product life cycles, and population growth. The curve resembles the letter "S," hence its name.
In the context of innovation, the S-Curve helps to visualize how new ideas or technologies gain traction. Initially, adoption is slow as early users explore the innovation. As it becomes more accepted, growth accelerates rapidly, but eventually, it reaches a saturation point where growth stabilizes.