The Sidney Frank Importing Company is a prominent American beverage company known for its innovative marketing and distribution strategies. Founded in 1990 by Sidney Frank, the company gained fame for introducing popular brands such as Grey Goose Vodka and Jägermeister to the U.S. market. Headquartered in New Rochelle, New York, the company focuses on premium spirits and has established a strong presence in the competitive beverage industry. Its success is attributed to effective branding and a commitment to quality, making it a key player in the global spirits market.