The Shrovetide Football Match is a traditional event held annually in the town of Ashbourne, England. This unique game takes place on the day before Ash Wednesday and involves two teams, the Up'ards and the Down'ards, competing to score goals by getting a ball to their respective goalposts. The match can last for several hours and is played in the streets, fields, and rivers of the town. The origins of the match date back several centuries, with records suggesting it has been played since the 12th century. It is part of the Shrovetide celebrations, which mark the period leading up to Lent. The event attracts many spectators and participants, showcasing a lively and spirited community tradition.