Impulse buying refers to the spontaneous decision to purchase items without prior planning or consideration. This behavior often occurs when consumers encounter attractive products, discounts, or promotions that trigger an emotional response. Factors such as mood, environment, and marketing strategies can significantly influence impulse buying, leading individuals to make unplanned purchases. Retailers often design store layouts and displays to encourage impulse buying. For example, placing snacks near checkout counters or using sales signs can entice shoppers to add extra items to their carts. While impulse buying can provide immediate satisfaction, it may also lead to buyer's remorse or financial strain if done excessively.