Shanghai United Media Group (SUMG) is a major media conglomerate based in Shanghai, China. It was established in 2001 and is known for its diverse range of media services, including television, radio, print, and digital platforms. SUMG operates several well-known channels and publications, contributing significantly to the media landscape in China. The group is a key player in the Chinese media industry, focusing on news, entertainment, and cultural programming. SUMG aims to promote Shanghai as a global city while providing quality content to its audience. Its initiatives often reflect the city's dynamic culture and rapid development.