The Shanghai Oriental Pearl Group is a prominent Chinese company known for its involvement in the tourism, media, and real estate sectors. Established in 1994, it is best recognized for the iconic Oriental Pearl Tower, a landmark in Shanghai that attracts millions of visitors each year. The group focuses on developing and managing various entertainment and cultural projects. In addition to its tourism ventures, the group operates several television and radio stations, contributing to the media landscape in China. The Shanghai Oriental Pearl Group plays a significant role in promoting the city's cultural heritage and enhancing its global image through various initiatives and events.