"Shana Tova" is a Hebrew phrase that means "Happy New Year." It is commonly used during the Jewish holiday of Rosh Hashanah, which marks the beginning of the Jewish year. This celebration typically occurs in September or October and is a time for reflection, prayer, and renewal. During Rosh Hashanah, families gather for festive meals that often include symbolic foods, such as apples dipped in honey, to represent a sweet new year. The holiday also involves special prayers and the sounding of the shofar, a ram's horn, which serves as a call to repentance and spiritual awakening.