Shakespeare's Company, known as the Lord Chamberlain's Men, was a prominent theatrical group in London during the late 16th and early 17th centuries. Founded in 1594, the company performed many of William Shakespeare's plays, contributing significantly to his success as a playwright. The group was known for its talented actors and high-quality productions, often performing at the Theatre and later at the Globe Theatre. In 1603, after the accession of King James I, the company was renamed the King's Men. This change marked a new era of royal patronage, allowing the company to flourish further. The King's Men continued to perform Shakespeare's works and other plays, solidifying their place in the history of English theatre.