Service Recovery refers to the actions taken by a company to rectify a service failure and restore customer satisfaction. This process often involves acknowledging the issue, apologizing, and providing a solution or compensation to the affected customer. Effective service recovery can turn a negative experience into a positive one, potentially increasing customer loyalty. Successful service recovery strategies include prompt communication, understanding the customer's perspective, and offering tangible remedies, such as refunds or discounts. By addressing complaints effectively, businesses can not only resolve individual issues but also improve overall service quality and enhance their reputation in the market.