Complaint Management is the process of handling customer complaints effectively and efficiently. It involves receiving, investigating, and resolving issues raised by customers regarding products or services. The goal is to address concerns promptly to enhance customer satisfaction and loyalty. A well-structured Complaint Management system includes clear procedures for logging complaints, assigning them to appropriate staff, and tracking their resolution. This system helps organizations identify recurring issues, improve their offerings, and foster better relationships with customers, ultimately leading to increased trust and business success.