Sertanejo Universitário is a popular music genre in Brazil that blends traditional Sertanejo music with contemporary influences, particularly pop and rock. Originating in the late 1990s and early 2000s, it appeals to younger audiences and often features themes of love, partying, and rural life. The genre is characterized by its catchy melodies and modern production techniques, making it accessible to a wider audience. Artists like Jorge & Mateus and Zezé Di Camargo & Luciano have played significant roles in popularizing Sertanejo Universitário, contributing to its status as one of Brazil's leading music styles today.