A serif typeface is a style of font characterized by small lines or decorative strokes at the ends of its letters. These embellishments, known as "serifs," help guide the reader's eye along the text, making it easier to read in printed materials. Common examples of serif typefaces include Times New Roman and Georgia. Serif typefaces are often used in traditional print media, such as books and newspapers, because they convey a sense of formality and reliability. In contrast, sans-serif typefaces, which lack these decorative elements, are frequently used for digital content due to their clean and modern appearance.