Sensory design is an approach that focuses on creating experiences that engage the five senses: sight, sound, touch, taste, and smell. By considering how these senses interact with a product or environment, designers aim to enhance user experience and emotional connection. This can be applied in various fields, including architecture, product design, and marketing. Incorporating sensory elements can improve functionality and enjoyment. For example, ambient lighting can create a calming atmosphere, while textured materials can enhance tactile interaction. Overall, sensory design seeks to create more immersive and memorable experiences for users by appealing to their senses.