Seller assistance refers to the support provided by a seller to help buyers complete a purchase. This can include offering financial incentives, such as covering closing costs or providing a lower interest rate. Seller assistance aims to make the buying process more affordable and attractive for potential buyers. In real estate, seller assistance is often used to facilitate home sales. For example, a homeowner may offer to pay a portion of the buyer's closing costs to encourage a sale. This strategy can help sellers attract more buyers and potentially sell their property faster in a competitive market.