The Sears catalog was a mail-order catalog published by the Sears, Roebuck and Company, a major American retailer. First introduced in 1888, it featured a wide range of products, including clothing, household goods, and tools, allowing customers in rural areas to shop conveniently from home. Over the years, the catalog became a cultural icon, often referred to as the "wish book" during the holiday season. It played a significant role in shaping consumer culture in the United States, providing access to goods that were otherwise difficult to obtain for many families.