Search and Analytics refers to the processes and tools used to find, collect, and analyze data from various sources. This includes searching through databases, websites, and documents to retrieve relevant information. The goal is to make sense of large amounts of data, helping users discover insights and trends that can inform decision-making. In the digital age, Search and Analytics play a crucial role in businesses and organizations. By utilizing advanced algorithms and techniques, they can track user behavior, measure performance, and optimize strategies. This enables companies to enhance their services, improve customer experiences, and drive growth.