Scrolling behavior refers to how users interact with content on digital devices, such as smartphones and computers. It involves moving through web pages or applications by dragging a scrollbar or swiping on a touchscreen. This behavior is influenced by factors like content layout, design, and user engagement, which can affect how long users stay on a page. Research shows that users often exhibit patterns in their scrolling, such as scrolling quickly through less interesting content and slowing down for more engaging material. Understanding scrolling behavior helps designers and marketers optimize user experience and improve content visibility, ultimately enhancing user satisfaction and retention.