The Scotch Whisky Association (SWA) is a trade organization based in Scotland that represents the interests of the Scotch whisky industry. Founded in 1912, the SWA works to promote and protect the reputation of Scotch whisky globally, ensuring that it meets strict legal standards and quality controls. The association also engages in advocacy, lobbying for favorable regulations and trade agreements that benefit its members. It plays a crucial role in educating consumers about the heritage and craftsmanship behind Scotch whisky, while also addressing issues like counterfeit products and sustainability within the industry.