Schramm's Model of communication, developed by Wilbur Schramm in the 1950s, emphasizes the importance of shared experiences between the sender and receiver. It illustrates how effective communication occurs when both parties have common ground, allowing them to interpret messages accurately. The model highlights the roles of encoding, decoding, and feedback in the communication process. In this model, the sender encodes a message, which is then transmitted through a channel to the receiver, who decodes it. Feedback from the receiver helps the sender understand how the message was received, creating a continuous loop of communication. This model underscores the dynamic nature of human interaction.