The Saudi Broadcasting Corporation (SBC) is the official public broadcasting organization of the Kingdom of Saudi Arabia. Established in 1965, it operates various television and radio channels, providing news, entertainment, and cultural programming to the Saudi audience. SBC aims to promote national identity and values while also offering diverse content that caters to different segments of society. SBC's channels include Saudi TV, which broadcasts in Arabic, and several other channels that focus on specific genres like sports and children's programming. The corporation also emphasizes digital media, making its content accessible through online platforms and social media, reflecting the changing media landscape in the region.