The "Saturn Series" refers to a line of vehicles produced by the American automaker General Motors under the Saturn Corporation brand. Launched in 1985, the series was designed to compete with Japanese imports, emphasizing fuel efficiency and innovative manufacturing techniques. The Saturn Series included various models, such as sedans and SUVs, known for their plastic body panels and unique marketing approach. The Saturn Series gained popularity for its customer-friendly sales practices and a no-haggle pricing policy. Production of Saturn vehicles continued until 2010, when the brand was discontinued as part of General Motors' restructuring efforts during the financial crisis.