Santa Marta is a coastal city located in northern Colombia, along the Caribbean Sea. It is known for its beautiful beaches, vibrant culture, and historical significance as one of the oldest cities in South America, founded in 1525. The city serves as a gateway to the nearby Sierra Nevada de Santa Marta, the highest coastal mountain range in the world. The area around Santa Marta is rich in biodiversity and offers various outdoor activities, including hiking, diving, and exploring national parks like Tayrona National Natural Park. The city's economy is primarily driven by tourism, agriculture, and fishing, making it an important hub for both locals and visitors.