Sales volume refers to the total quantity of products or services sold by a business during a specific period. It is a key metric that helps companies assess their performance and understand market demand. Higher sales volume often indicates strong customer interest and can lead to increased revenue. Businesses track sales volume to make informed decisions about inventory, pricing, and marketing strategies. By analyzing sales volume trends, companies can identify peak seasons, popular products, and areas for improvement. This information is crucial for optimizing operations and enhancing overall profitability in a competitive market.