Sales trends refer to the patterns and changes in consumer purchasing behavior over time. These trends can be influenced by various factors, including economic conditions, seasonal changes, and shifts in consumer preferences. Businesses analyze sales data to identify these trends, which helps them make informed decisions about inventory, marketing strategies, and pricing. Understanding sales trends is crucial for companies to stay competitive. By recognizing which products are gaining popularity or declining in sales, businesses can adjust their offerings accordingly. Tools like data analytics and market research are often used to track these trends and forecast future sales performance.