Sales tools are software applications and resources that help businesses manage and improve their sales processes. These tools can include customer relationship management (CRM) systems, email marketing platforms, and sales analytics software. They assist sales teams in tracking leads, managing customer interactions, and analyzing sales performance to make informed decisions. Additionally, sales tools often provide features like automation, reporting, and collaboration capabilities. By streamlining tasks such as lead generation and follow-ups, these tools enable sales professionals to focus on building relationships and closing deals, ultimately driving revenue growth for the organization.