Sales tactics are strategies used by sales professionals to persuade potential customers to purchase a product or service. These tactics can include techniques such as building rapport, understanding customer needs, and presenting benefits clearly. Effective sales tactics often involve active listening and responding to objections to create a positive buying experience. Another common sales tactic is the use of urgency, where salespeople encourage customers to make quick decisions by highlighting limited-time offers or exclusive deals. Additionally, leveraging social proof, such as customer testimonials or case studies, can help build trust and credibility, making it easier for customers to feel confident in their purchasing choices.