Sales Operations is a business function that focuses on supporting and optimizing a company's sales team. It involves managing processes, tools, and data to enhance sales performance and efficiency. This includes tasks like forecasting sales, analyzing performance metrics, and ensuring that sales representatives have the resources they need to succeed. The role of Sales Operations also includes training and onboarding new sales staff, managing customer relationship management (CRM) systems, and streamlining communication between sales and other departments. By improving these areas, Sales Operations helps drive revenue growth and ensures that the sales team can focus on closing deals.