Sales negotiation is the process where a buyer and seller discuss the terms of a sale to reach a mutually beneficial agreement. This involves communication skills, understanding needs, and finding common ground. Both parties aim to achieve their goals, whether it's securing a favorable price or ensuring product quality. Effective sales negotiation often includes preparation, active listening, and flexibility. Sellers may present their products or services, while buyers express their requirements and budget constraints. The outcome can lead to a successful transaction, fostering a positive relationship between the parties involved, which can benefit future dealings.