Sales growth refers to the increase in a company's sales over a specific period, often expressed as a percentage. It is a key indicator of a business's performance and can result from various factors, including higher demand for products, effective marketing strategies, or expansion into new markets. Tracking sales growth helps businesses assess their success and make informed decisions. To calculate sales growth, businesses typically compare sales figures from one period to another, such as year-over-year or quarter-over-quarter. A positive sales growth rate indicates that a company is successfully attracting more customers or increasing sales to existing ones, while negative growth may signal challenges that need to be addressed.