A sale, often referred to as a discount, is a temporary reduction in the price of goods or services. Retailers use sales to attract customers, clear out inventory, or promote new products. Discounts can vary in percentage and duration, making them appealing to shoppers looking for savings. During a sale, customers can purchase items at a lower price than usual, which can lead to increased sales volume for businesses. Common types of sales include seasonal sales, clearance sales, and promotional sales, each designed to encourage consumer spending and enhance customer satisfaction.