SEO Optimization refers to the process of enhancing a website's visibility on search engines like Google. By using specific techniques and strategies, businesses aim to improve their rankings in search results, making it easier for potential customers to find them online. Key components of SEO Optimization include keyword research, on-page content adjustments, and building backlinks. These elements work together to ensure that a website is relevant and authoritative, ultimately driving more organic traffic and increasing the chances of conversions.