The São João Festival is a traditional celebration held in Brazil, particularly popular in the northeastern region. It takes place in June, coinciding with the harvest season, and honors Saint John the Baptist. The festival features vibrant street parties, bonfires, and traditional music, creating a lively atmosphere. During the festival, people dress in traditional clothing, often resembling rural farmers, and participate in various activities such as quadrilha dances and fireworks. Typical foods like corn dishes and sweet treats are enjoyed, making it a festive occasion for families and communities to come together and celebrate their cultural heritage.