The Rose of Tralee International Festival is an annual event held in Tralee, Ireland, celebrating young women of Irish heritage from around the world. It typically takes place in August and features a variety of activities, including parades, concerts, and cultural events. The highlight of the festival is the selection of the Rose, who represents her community and heritage. The festival began in 1959 and has since grown into a significant cultural event, attracting thousands of visitors each year. Contestants, known as Roses, participate in interviews and showcase their talents, promoting their local communities and celebrating their Irish roots.