Rose breeding is the process of creating new varieties of roses through selective cross-pollination. Breeders choose parent plants based on desirable traits such as color, fragrance, disease resistance, and growth habits. The goal is to produce offspring that exhibit improved characteristics. Once the flowers are pollinated, seeds are collected and planted. The resulting seedlings are evaluated for their qualities over several years. Successful new varieties are then propagated through methods like grafting or cuttings, allowing them to be cultivated and sold to gardeners and landscapers.