Rockwell C is a sans-serif typeface designed by Robert E. Smith in 1934. It features geometric shapes and a modern aesthetic, making it popular for both print and digital media. The typeface is known for its clean lines and versatility, often used in advertising and branding. The design of Rockwell C is characterized by its bold, slab serifs and uniform stroke width. It is part of the larger Rockwell family, which includes various weights and styles. This typeface is widely recognized for its readability and strong presence, making it a favorite among designers.