Roadshow
A "Roadshow" is a series of presentations or events held in various locations to promote a product, service, or investment opportunity. Companies often use roadshows to engage potential investors, customers, or partners by showcasing their offerings and providing detailed information. These events can take place in different cities or venues, allowing for direct interaction with the target audience.
In the context of finance, a roadshow is commonly associated with initial public offerings (IPOs) where company executives travel to meet with potential investors. During these presentations, they discuss the company's business model, financial performance, and growth prospects, aiming to generate interest and secure funding for the upcoming stock launch.