Rimmel is a well-known cosmetics brand that originated in London in 1834. Founded by Eugène Rimmel, the brand gained popularity for its innovative makeup products, particularly its mascaras and lipsticks. Rimmel is recognized for its trendy and affordable beauty items, appealing to a wide range of consumers. The brand is part of the Coty Inc. portfolio and is available in many countries worldwide. Rimmel emphasizes a youthful and vibrant image, often collaborating with celebrities and influencers to promote its products. The brand's slogan, "Get the London Look," reflects its connection to the city's fashion and culture.