Rheson is a fashion brand co-founded by Indian actress Sonam Kapoor and her sister Rhea Kapoor. Launched in 2017, the brand focuses on contemporary women's wear, offering a mix of stylish and affordable clothing. Rheson aims to empower women through fashion, promoting self-expression and individuality. The brand is known for its vibrant designs and trendy collections, which often reflect the latest fashion trends. Rheson also emphasizes sustainability by using eco-friendly materials and ethical production practices. The brand has gained popularity among young women in India, making it a notable player in the Indian fashion industry.