Rewards points are a type of incentive offered by businesses, often in the form of a loyalty program. Customers earn these points by making purchases or engaging with the brand, which can later be redeemed for discounts, products, or services. This system encourages repeat business and helps companies build a loyal customer base. Typically, rewards points accumulate based on the amount spent, with some programs offering bonus points for specific actions, such as signing up or referring friends. Many retailers, airlines, and credit card companies utilize rewards points to enhance customer satisfaction and promote brand loyalty.