Customer rewards are programs designed by businesses to encourage customer loyalty and repeat purchases. These programs often offer points, discounts, or exclusive offers to customers based on their spending or engagement with the brand. By participating, customers can enjoy benefits that enhance their shopping experience and provide incentives to choose one brand over another. Many companies implement customer rewards through loyalty cards or mobile apps, allowing customers to easily track their points and redeem rewards. Popular examples include airline frequent flyer programs and retail store loyalty cards. These initiatives not only boost customer satisfaction but also help businesses retain their clientele.